The Marshall Project has promoted Ashley Dye to Audience Director. In this role, Dye will focus on developing and engaging diverse audiences, including people directly affected by the criminal justice system.
Previously, Dye was The Marshall Project’s Audience Engagement Manager. They expanded the newsroom's reach on various platforms, particularly Instagram and Reddit, and collaborated with audience teams at partner publications from NPR to the Cleveland Scene.
“Since they joined us a year ago, Ashley has done so much to deepen our connection with readers,” said Geraldine Sealey, managing editor of The Marshall Project. “We’re excited that Ashley is now leading our growing audience team and helping us expand our reach even further.”
Dye will oversee strategies to build audiences across multiple platforms and to continue growing our membership. They will work closely with Newsletter Manager Rachel Kincaid to enrich our newsletter offerings. And as The Marshall Project expands into new localities, Dye will work with colleagues to manage local outreach and development.
Before joining The Marshall Project, Dye worked at the Tampa Bay Times as an Engagement Editor, and earlier as a copy editor. They also founded the paper’s weekly tbt* “Coast Is Queer” section, and won an award for column writing from the NLGJA: The Association of LGBTQ Journalists. They can be found on Twitter at @ashleycdye.