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Ashley Dye

Audience Engagement Strategist

I strategize and produce impactful, nuanced social media and other offplatform storytelling to connect people to our journalism and journalists.

My Background

I focus on reaching and serving people wherever they are — most importantly, those affected by criminal justice and immigration systems. At The Marshall Project, I craft, edit or collaborate on visual explainer carousels, contextual vertical videos, and thorough Reddit AMAs, while listening and responding to audience feedback.

I also provide the guidance and tools for colleagues to experiment with their own storytelling formats on our site and social.

I started in local news, where I was most recently the Tampa Bay Times’ Engagement Editor and crafted engagement for two Pulitzer Prize investigations, “Targeted” and “Poisoned.” As a copy editor, I founded the Times’ “tbt* Coast Is Queer” section.

I am a recipient of the 2024 Curve Award for Emerging Journalists from The Curve Foundation and NLGJA: The Association of LGBTQ+ Journalists. Over the years, my audience, engagement, design and copy-editing work have earned awards and recognition from the National Headliner Awards, the Society for News Design, NLGJA, and ACES: The Society for Editing.