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Who We Are
The Marshall Project is a nonprofit news organization dedicated to covering America’s criminal justice system. In 2016 and 2021, The Marshall Project was awarded the Pulitzer Prize. We have also been honored with the Goldsmith Prize, multiple National Magazine Awards, and for General Excellence from the Online Journalism Awards. We are not advocates—we follow the facts and we do not pander to any audience—but we have a declared mission: to create and sustain a sense of urgency about the criminal justice system. We do not generally cover breaking news, although we curate the reporting of other news outlets in our morning newsletter. Our work includes investigative and explanatory projects and shorter pieces aimed at highlighting stories that other news organizations miss, underestimate or misunderstand. To assure our work reaches a larger audience we partner with other media outlets; we have ed with more than 200 newspapers, magazines, broadcasters and online sites.
We are an equal opportunity employer, committed to diversity. We welcome qualified applicants of all races, ethnicities, physical abilities, genders and sexual orientations, including people who have been incarcerated or otherwise involved with the criminal justice system.
Essential Duties and Responsibilities
The Marshall Project is seeking a Newsletter Manager to help grow and strengthen the organization’s efforts to connect directly with our various audiences through newsletters. You will work closely with the newsroom, Director of Audience Development, and the Chief Strategy Officer to provide a strategic vision for growing and retaining audiences, developing new products, and originating best practices for newsletters institutionally.
In this role, you’ll help develop a suite of newsletter products that support and enhance business goals, and lift up and distribute our award-winning journalism. You’ll never forget the millions of people who have been directly affected by criminal justice and have often been marginalized by many news organizations, and find ways to serve them.
Your work will encompass newsletters from our national newsroom as well as those from a local news network, with different goals and objectives based on the audiences.
Work collaboratively to craft and help manage TMP’s newsletter strategy
Manage newsletter analytics, and work to set internal benchmarks
Regularly assess the success of our emails, and circulate findings to key stakeholders
Oversee the newsletter editorial calendar in coordination with our membership team
Act as a guide on best practices for newsletter headlines and send times based on our audience data
Seek opportunities for cross-promotion to grow and strengthen our outreach across all newsletters
In collaboration with the newsroom, help build out and refine a welcome series
Conduct a/b tests and other experiments to see what works best
Determine the best ways to survey our newsletter readers, so we can continually listen to our audience and center their voices
Come up with creative, nontraditional ways to promote our newsletters, so that we can reach those not typically reached by mainstream media.
Who You’d Be Working With
Reporting to the Director of Audience Development
Working closely with the Chief of Strategy, the newsroom, the News Inside team, and the audience engagement team
Previous experience in newsletter management and/or audience engagement. This is not an entry-level position.
Ability to write and edit on deadline. While this is not a content creation position, newsletters are one of the premier ways in which we communicate, and we need someone who can do that well.
Advanced analytical skills. We use google analytics, parse.ly, and mailchimp’s reporting dashboards.
Familiarity with Mailchimp or similar email service providers, in particular experience with designing and optimizing templates
We do not expect every candidate to be equally skilled in all these areas, and this is not a complete list of all relevant qualifications applicants might bring to the job. Please tell us about your other assets not mentioned here that may be valuable to this role. Reaching talent across a range of backgrounds and experiences is deeply important to us. If you do not have the exact combination of skills listed here, but are still interested in this role and/or in The Marshall Project, we'd love to hear from you.
Compensation and benefits:
This job is full-time, with a competitive salary and benefits including:
Annual Minimum Salary: $80,000
100% employer-paid medical, employer-paid vision and dental insurance; matching traditional and Roth 401k (immediate vesting). Voluntary benefits include: Health and Dependent Care FSA; commuter benefits; pet insurance; short and long term disability insurance; employee and dependent life insurance; AFLAC accident, hospital indemnity, and critical illness coverage; legal benefits; personal excess liability insurance; and employee discount marketplace. We also observe 12 holidays, 17 days of paid time off each year (in addition to office closure between Dec 24 and January 2); and provide paid parental leave.
How to Apply
To apply, use this form to send a cover letter and resume.
Due to the expected volume of applications, we will follow up with the most promising candidates but cannot respond individually to all applicants. Please know it usually takes us more than a month to review applications.