Strategic Analytics Manager

Who We Are

The Marshall Project is a nonprofit news organization dedicated to covering America’s criminal justice system. The Marshall Project was awarded the Pulitzer Prize in 2016 and 2021. We have also been honored with the Goldsmith Prize, multiple National Magazine Awards, and for General Excellence from the Online Journalism Awards. We are not advocates — we follow the facts and do not pander to any audience — but we have a declared mission: to create and sustain a sense of urgency about the criminal justice system. We do not generally cover breaking news, although we curate the reporting of other news outlets in our morning newsletter. Our work includes investigative and explanatory projects and shorter pieces aimed at highlighting stories that other news organizations miss, underestimate or misunderstand. To ensure our work reaches a larger audience, we partner with other media outlets; we have worked with more than 200 newspapers, magazines, broadcasters and online sites.

We are an equal opportunity employer, committed to diversity. We welcome qualified applicants of all races, ages, ethnicities, physical abilities, genders and sexual orientations, including people who have been incarcerated or otherwise involved with the criminal justice system.

We’re looking for a Strategic Analytics Manager with hands-on experience across key analytics and visualization platforms essential to modern, digital newsroom operations. The ideal candidate should be proficient in tools like Google Analytics, Parse.ly, and social media insights dashboards, with a strong command of data visualization platforms such as Tableau, and also be able to utilize AI when needed and appropriate in their work. They should be comfortable working with large datasets using SQL and ideally have experience with lightweight ETL tools or scripts to clean and transform data. Familiarity with Google Data Studio and spreadsheet-based reporting is a plus. The analyst will be responsible for building, maintaining, and iterating on dashboards that help track audience engagement, story performance, referral traffic, and long-term trends across platforms. This role will serve the entire news organization and report to the Chief Strategy Officer, helping us better understand The Marshall Project’s audience and grow it.

Essential Duties and Responsibilities

The Strategic Analytics Manager will use data-driven insights to inform strategic recommendations, help optimize content performance, and support revenue-generating initiatives, ensuring alignment with The Marshall Project's mission and business objectives.

Key Responsibilities:

Collect, analyze, and interpret data related to audience engagement, content reach, and digital platform performance to help guide marketing, editorial and product decisions.
Create programs, if needed, and support strategies to improve audience tracking as we seek to strategically grow audience and revenue streams
Have a forward-looking approach to leading efforts that help The Marshall Project create programming, packages and journalism that resonates with audiences based on their preferences and consumption patterns
Meet with editors and all our staff to discuss and educate them on ways to grow audience engagement for their work
Compile and organize key datasets to look for trends to help the organization grow its audience on TMP-owned platforms
Extract and structure data to explain TMP’s audience and help us identify opportunities for growth based on first and third party sources
Keep the data dashboard updated and issue weekly, monthly and quarterly analytics reports to help senior leaders of cross-functional teams make data-driven decisions and provide content, key insights in those reports in quick, easy-to-read summary formats.
Conduct market research in collaboration with other operational leaders as necessary to identify trends, opportunities, and challenges in the journalism sector, particularly concerning new formats, video, and highest engagement opportunities for maximum growth, retention and reduction of churn.
Collaborate with leaders in product and technology to assess the performance of current and newly developed products, recommending enhancements based on data findings. Issue a report on these findings to the CSO.
Evaluate the effectiveness of marketing and sponsorship campaigns based on data, providing insights to optimize future initiatives and maximize reach + revenue.
Be skilled with the ability to create templates for this work and work well in ambiguity as this is a developing area for the organization.

Job Requirements

Experience in building, utilizing and improving data analytics dashboards, tools and creating deep analytical views of the audience to help business teams and newsrooms make smarter, faster, more nuanced decisions using data.
Proficiency in data analysis tools and third-party platforms (e.g., Google Analytics, Tableau, ChatGPT, Social media platforms)
Bachelor's degree in Data Science, Statistics, Marketing, or a related field.
Strong analytical and critical thinking skills, with the ability to translate complex data into clear insights.
Experience in the media is advantageous.

We do not expect every candidate to be equally skilled in all these areas, and this is not a complete list of all relevant qualifications applicants might bring to the job. Please tell us about your other assets not mentioned here that may be valuable to this role. Reaching talent across a range of backgrounds and experiences is deeply important to us. If you do not have the exact combination of skills listed here, but are still interested in this role and/or in The Marshall Project, we'd love to hear from you.

Who You’d Be Working With

This Strategic Analytics Manager will report directly to Ebony Reed, Chief Strategy Officer, and will work across teams at The Marshall Project to ensure our audience data is accessible, actionable, and aligned with editorial, engagement, and growth strategies. In this highly collaborative role, the analyst will support departments across the organization by developing and maintaining dashboards that inform decisions around content, partnerships, development, and product strategy. You’ll work with colleagues in the newsroom, producing our journalism; those who run our products that directly serve justice-impacted communities through News Inside and Inside Story and colleagues who spread The Marshall Project’s content and journalism on third-party platforms, such as social media platforms.

Key stakeholders the Strategic Analytics Manager will work with include:

Katrice Hardy, Chief Executive Officer
Geraldine Sealey, Acting Editor-in-Chief – to support editorial planning and performance tracking across story types and platforms
Marlon A. Walker, Managing Editor for Local
Chavon Carroll, Chief Development Officer
Lawrence Bartley, Publisher of The Marshall Project Inside
Gabe Isman, Director of Technology
Ruth Baldwin, Editorial Director

Compensation and Benefits

This job is full-time, with a competitive salary and benefits including:

100% employer-paid medical, employer subsidized vision and dental insurance; matching traditional and Roth 401k (immediate vesting). Voluntary benefits include: Health and Dependent Care FSA, commuter benefits, pet insurance, short and long term disability insurance, employee and dependent life insurance, AFLAC accident, hospital indemnity, and critical illness coverage, legal benefits, personal excess liability insurance, and employee discount marketplace. We also observe 17 days of paid time off each year (in addition to office closure between Dec. 24 and Jan. 2), and provide paid parental leave.

Annual Salary Range: $125,000-$145,000

We are headquartered in New York City, but this job can be filled remotely.

How to Apply

To apply, use this form

Due to the expected volume of applications, we will follow up with the most promising candidates, but cannot respond individually to all applicants.