Location: New York, NY
The Marshall Project seeks an accomplished audience development expert to help us understand our readership, attract new audiences and deepen our engagement with them. We hope to enlarge the number of people who care about criminal justice reform and to create a sustainable stream of revenue from our audience. This person in this position will serve as the digital leader for the business side of The Marshall Project, reporting to the president, with a dual report to the editor-in-chief and close ties to the newsroom.
- Develop a strategic vision for The Marshall Project’s audience growth across channels in support of broader business and journalistic goals. Launch studies of audience, develop analytics and define goals to help us understand and expand our readership, help our journalism have greater impact and meet our revenue goals for membership.
- Attract and acquire new audiences and deepen engagement with them—including social, search, email and third-party.
- Work closely with the newsroom to ensure maximum visibility for our journalism in the places where it can make an impact. Collaborate with newsroom editors and reporters to analyze what content reached which audiences; establish best practices in the newsroom for audience cultivation and engagement.
- Track analytics on subscribers, web visitors and social media audiences, and develop strategies for increasing them; work with the newsroom’s digital team to maximize search engine optimization; drive testing and experimentation in collaboration with the team.
- In close partnership with the newsroom, work to develop new products such as weekly newsletters to build The Marshall Project’s audience of non criminal justice specialists; identify new channels for distribution.
- Oversee the work of the Social Media Editor and help to track real-time and overall traffic patterns, using various analytics tools.
- Work with the Director of Communications and Strategy to ensure partnerships are delivering maximum audience to The Marshall Project.
- Present key digital insights to The Marshall Project’s board of directors, and assist in fundraising where appropriate.
Candidates should have 5-7 years’ experience in generating audience analytics and developing audience strategies, with specific expertise in mining Google Analytics, Chartbeat and other tools for audience insights. They should be skilled in search engine optimization and be able to train and work with newsroom teams on SEO and product development, particularly email newsletters. They should also understand user experience and persona development. Experience generating revenue for newsrooms is highly valuable.
WHO WE ARE
The Marshall Project is a nonprofit news organization dedicated to covering America’s criminal justice system. In 2016, The Marshall Project was awarded the Pulitzer Prize for explanatory journalism and was a Pulitzer finalist for investigative reporting. We are not advocates—we follow the facts and we do not pander to any audience—but we have a declared mission: to create and sustain a sense of urgency about the criminal justice system. We do not generally cover breaking news (although we curate the reporting of other news outlets in our morning newsletter). Our work includes investigative and explanatory projects and shorter pieces aimed at highlighting stories that other news organizations miss, underestimate or misunderstand. To assure our work reaches a larger audience we partner or co-publish with other media outlets on almost all of our work; we have partnered with more than 100 newspapers, magazines, broadcasters and online sites.
We are an equal opportunity employer, committed to diversity. We welcome qualified applicants of all races, ethnicities, physical abilities, genders and sexual orientations, including people who have been incarcerated or otherwise involved with the criminal justice system.
To apply, use this form to send us your resume, cover letter, references and other information.