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The Marshall Project seeks an accomplished and versatile audience engagement manager to help us better serve our readership and build loyal audiences. Our audience engagement manager should be a strong writer with a nuanced grasp of social media and the ability to draw actionable insights from data analytics. They must be able to meet deadlines and juggle competing demands on their time. They will report to our director of audience development and will work primarily with the newsroom and editorial staff.

RESPONSIBILITIES

  • Devise and execute The Marshall Project’s social media strategy and manage its social media accounts on Facebook, Twitter, and Instagram. Confer with the editorial team on social media rollouts for stories, and brainstorm which platforms would be best for engaging and retaining readers. Audit our social media accounts to see where The Marshall Project needs to prioritize and which new platforms to explore. As a growing nonprofit, The Marshall Project may not be the first to test and exploit new platforms, but we want to stay abreast of new tools and technologies and make sure we are adopting those that show promise. Produce copy for each account, exploring automation and other techniques to ensure that we have a lively and engaging daily feed of content.
  • Work with the Director of Audience Development, use analytics and surveys to tell us more about who our audience is, and how and why they use our content. Mine this data to help us understand and expand our readership and help our journalism have greater impact.
  • Work with the newsroom to maximize search engine optimization; help to workshop SEO-optimized headlines; work with our editorial team to optimize our search terms.
  • Work with the newsroom on audience engagement strategies pegged to specific stories.
  • Attract and acquire new audiences and deepen engagement with them—including social, search, email and third-party. Establish best practices in the newsroom for audience cultivation and engagement.
  • Work with Marshall Project staffers to grow their presence on social media, and strategize on how best to tell stories via social.
  • In close partnership with the Director of Audience Development and our product/development/design team, work on new products such as weekly newsletters to build new audiences and subscribers.
  • Strategize about how to distribute our work on off-site platforms like Apple News and Flipboard.
  • Cultivate a loyal community of criminal justice experts and ambassadors for The Marshall Project, with an eye to expanding our audience beyond the professionally engaged audience.

QUALIFICATIONS

  • Bachelor’s degree and minimum 3-5 year proven track record in managing and supporting social accounts.
  • Expert knowledge of social media trends and best practices for organic and paid posts.
  • Strong writing and editing skills with keen attention to detail.
  • Familiarity with user experience and SEO content strategies
  • Ability to analyze key performance metrics; experience with native social analytics. Experience with Parse.ly, Social Flow, Chartbeat and Google Analytics is a plus.
  • Ability to set and abide by project deadlines; ability to prioritize projects; experience managing both urgent, short-term projects and complex, longer-term projects.
  • Deep interest in keeping up with digital trends and forecasting.
  • This position is full-time. We are based in New York City, but remote locations are also possible.

We do not expect every candidate to be equally skilled in all these areas, and this is not a complete list of all relevant qualifications applicants might bring to the job. Please tell us about your other assets not mentioned here that may be valuable to this role. Reaching talent across a range of backgrounds and experiences is deeply important to us.

COMPENSATION AND BENEFITS

This job is full-time, with a competitive salary and benefits including employer-paid medical, vision, and dental insurance; 17 days of paid time off each year, plus a week off at the end of December; paid family leave; and 401(k) matching.

WHO WE ARE

The Marshall Project is a nonprofit news organization dedicated to covering America’s criminal justice system. In 2016 and 2021, The Marshall Project was awarded the Pulitzer Prize. We have also been honored with the Goldsmith Prize, multiple National Magazine Awards, and for General Excellence from the Online Journalism Awards. We are not advocates—we follow the facts and we do not pander to any audience—but we have a declared mission: to create and sustain a sense of urgency about the criminal justice system. We do not generally cover breaking news (although we curate the reporting of other news outlets in our morning newsletter). Our work includes investigative and explanatory projects and shorter pieces aimed at highlighting stories that other news organizations miss, underestimate or misunderstand. To assure our work reaches a larger audience we partner or co-publish with other media outlets on almost all of our work; we have partnered with more than 200 newspapers, magazines, broadcasters and online sites.

We are an equal opportunity employer, committed to diversity. We welcome qualified applicants of all races, ethnicities, physical abilities, genders and sexual orientations, including people who have been incarcerated or otherwise involved with the criminal justice system.

HOW TO APPLY

The deadline to submit an application was 11:59 pm Eastern on Nov 15.

Due to the expected volume of applications, we will follow up with the most promising candidates but cannot respond individually to all applicants. Please know it usually takes us more than a month to review applications.